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Brand Information
About SEL
Making Electric Power Safer, More Reliable, and More Economical
SEL specializes in creating digital products and systems that protect, control, and automate power systems around the world. This technology prevents blackouts and improves power system reliability and safety at a reduced cost. A 100 percent employee-owned company headquartered in Pullman, Washington, SEL has manufactured products in the United States since 1984 and serves customers worldwide.
As part of our commitment to designing and manufacturing reliable, high-quality products, we research, design, build, test, distribute, teach, and support each of our technologies at SEL facilities. Assembled SEL products travel directly from our hands to where they need to be, so we feel confident that you and your customers can rely on them to keep critical systems fully operational.
Our Values
These are the traits we seek in the individuals who make up SEL.
Quality
Our business requires continuous improvement of our performance.
- Identify, measure, and improve our processes.
- Work in a spirit of continuous improvement.
- Recognize, offer, and accept criticism as an invaluable tool for improvement.
- Seek simplicity.
- Use the best available processes and tools.
- Get to the root of every problem.
Customer Focus
We commit to offer customers unmatched value in our products and services.
- Price
- Quality
- Features
- Innovation
- Delivery
- Service
Discipline
Society depends on us for the safe, reliable operation of electric power systems.
- Manage resources, projects, and work wisely.
- Commit and deliver.
- Practice neatness, cleanliness, accuracy, and organization.
Communication
We communicate our needs and expectations efficiently, clearly, and respectfully.
- Listen carefully to our internal and external customers.
- Use whiteboards, charts, and graphs for visible and open communications.
- Transmit and receive.
- Ask for help, information, and understanding when in doubt.
Integrity
We practice unquestionable ethics.
- Make clear promises to customers and exceed their expectations.
- Assume responsibility; be accountable.
- Depersonalize problems to solve them.
- Treat each other with dignity and respect at all times.
- Understand that it is just as important to be a good customer as it is to be a good supplier.
Creativity
We think, learn, and evaluate; creating is hard work!
- Have ideas, share them, and work together to develop and evaluate ideas.
- Be an inventor.
- Ask "Why?" five times.
- Expect, encourage, and enjoy change in the spirit of creativity and improvement.
Community
We participate in the development of our community.
- Be the best employer and employee possible.
- Share your and our successes with others.
- Be an asset to your community.
Ownership
We recognize the Four Rs of working at SEL: Risks, Rights, Responsibilities, and Rewards.
- Be professional at all times.
- Share your expertise with others to help us all succeed.
- Expand your knowledge into new areas.
- See beyond today, and envision both the big picture and our future.
Dignity of Work
We appreciate the dignity of work as a significant part of our lives.
- Appreciate, respect, and enjoy diversity of thought and opinion.
- Achieve personal satisfaction from your creations and contributions.
- Help others recognize, appreciate, and enjoy individual and team success.
- Enjoy pursuing our purpose and vision.
- Balance the interests of our customers, employees, stockholders, suppliers, and community.
Quality Philosophy
We take care of our products so that our products can take care of you.
Quality Supporting Critical Infrastructure
SEL products and technologies are critical for the safe, reliable operation of power systems around the world, so our products are built with the highest-quality components in SEL facilities by SEL employees. You can be sure that the SEL products protecting your system have been rigorously tested. And in the event that your product doesn’t perform as expected, we offer an industry-leading ten-year warranty and free technical support for the life of the product.
Using the principles of World Class Manufacturing, we strive to constantly improve our processes and services to give you the best products at the lowest cost. From initial research and design to final manufacture and distribution, we believe that true quality lies in exceeding our customers’ expectations—and we’re always looking for ways to make electric power safer, more reliable, and more economical.
Quality at SEL
Ten-year warranty
Free support for the life of every SEL product
Onsite A2LA Accredited Laboratory,
Certificate Numbers 3354.01 and 3354.02
All electronic devices manufactured in the USA
Product reliability calculated from field experiences
Support centers in multiple countries
Corporate Headquarters
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