PRIMA

Ceramica Prima

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Brand Information

Initially the company used import ceramic tiles from abroad which was familiar at that time. But the size of imports was growing fast which was affecting the country investments and this leads to a decision from the company to minimize the size of importations and support the Egyptian product, and from this point the Egyptian Group for Manufacturing Investments EGMI was created. The group is divided into several factories including “Ceramica Prima” company, Fritage Factory, and working now on finalizing our carton factory, and also a colors factory.

When establishing Ceramica Prima Company and creating the factory it turns out that we need to support the Egyptian market with the Fritage because it is one of the most important and efficient ingredients that enters in the stage of production of ceramic tiles and creates its insulating material. And from here the idea of creating a series of factories to support the production of ceramics began where we started by the Fritage company but we didn’t stop there.

Ceramica Prima factory is located in the fifth industrial district at El Sadat city on the Cairo-Alexandria desert highway. This location was chosen in this spot in particular for many reasons, the first one is that we have a strong believe and faith in reconstruction of the homeland and the creation of new cities for the civilians to profit from them in working and living and the development of the society, and also for environmental reasons since the factory shouldn’t be surrounded by residential gathering because they are full of raw materials and furnaces.

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