Vitamix

In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Company History

Join the fourth-generation President of Vitamix for a walk through our nearly century-long, true American success story.

Purpose

Liberate and nourish the zest for life.

Mission

We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.

Careers

As we continue to expand worldwide, we seek employees whose values match our own: Family, Customers, Quality, Integrity, and Teamwork.

Sourcing and Manufacturing

Vitamix is committed to bringing our superior blending solutions into every kitchen in the world. To create industry-leading products, we seek out and test high-quality components to ensure they meet our exacting standards of performance and longevity. And, to ensure that our products are accessible to the greatest number of people, we create relationships around the world with sourcing and production partners who help us strike the perfect balance of quality and value. When it all comes together, we’re proud to offer a line of products that promotes whole-food consumption, helps limit food waste, and consistently outperforms the competition.

Product Registration

Thank you for your recent purchase of a Vitamix machine. Please fill out the form below to complete your registration.

Your product may already be registered if you purchased at Vitamix.com, at a Vitamix Factory Outlet, or by calling a Vitamix sales representative.

International Customers: If your country is not listed below, please contact your local Dealer/Distributor to register your Vitamix product.