FIR- ITALIA

Creating collections of mixer taps since 1957

In the current panorama of mixer taps and shower heads for kitchens and bathrooms, Fir Italia is a brand steeped in history: since 1957, we have been creating collections of mixer taps and shower heads inspired by natural elements, architecture and fashion.

Over time, the company has become characterized by its pursuit of innovation and quality, seeking to look ahead and imagine the future, to understand the tastes and expectations of a diverse public in advance.

More than 60 years of experience

The company, first established under the name Fir Rubinetterie, grew over time, diversifying production and offering new types of products, including mixer taps and shower heads for professional use and large facilities, bathroom accessories, mirrors, lighting and heated towel rails, aimed at accommodating the refined taste of those who wish to coordinate décor elements with mixer taps and shower heads from a design and aesthetic viewpoint.

With our taps and bathroom accessories, we want to offer solutions that are useful in meeting the needs of people furnishing their homes, and help interior design professionals in their projects for homes, villas, hotels, residential complexes well-being centres, boats, yachts and much more.

 

 

Company values

Creating what we love and know how do in the best possible way. It may seem obvious, but it is important for us to emphasize it. When we design and manufacture a tap, we take great care to ensure that the product is easy to use and of high aesthetic and functional quality. For this reason we seek to constantly improve the reliability of all the products and services we offer, striving to prevent and eliminate potential sources of defects.

We are committed to offering designer taps and bathroom accessories that are not only beautiful, but also reliable, functional, safe and environmentally friendly. For this reason, research and development, innovation, attention to detail, closeness to people and their needs and desires are the foundation of our corporate identity.

Artisan vocation

The company possesses an intrinsic artisan vocation, which means that it places great importance on processes, design innovation and stylistic choices, as well as on research and the selection of materials, ensuring that they prove reliable and durable over time.

There are many distinctive features that make a Fir Italia product stand out from the rest: from the design to the different product types and variations for each collection; from the wide range of available finishes to the processing and handcrafted finishes; the use of special and particular materials such as DuPont™ Corian® techno surfaces.

The Playone, Melrose, Dynamica and Synergy taps have become icons of Fir Italia style and symbols of our product catalogue, which contains over forty collections of mixer taps and shower heads for the bathroom and kitchen.

 

 

Fir and design

Design has always been part of the company's production culture, which directs its commitment to stylistic and technological research towards very specific solutions in terms of usability and quality.

A testimonial? At the beginning of the Seventies, Fir Rubinetterie was the first company in the industry to entrust the aesthetic design of a tap to the creativity and taste of architects and designers, as well as being among the first to use new materials, such as Onyx and Kematal, to combine with traditional brass and to propose a wide range of coloured finishes as an alternative to chrome. Since then the company's relationship with the world of design and architecture has remained intact: from Monoonda, Unia Mix and Aira, arriving at Playone, Dynamica and Synergy; numerous collections of mixer taps and shower heads designed exclusively for our company by architects and designers.

Quality and services

Fir Italia’s production philosophy has always been founded on the concept of quality: not only high production standards, but also on punctual before and after-sales services. We believe that the inherent quality of every product must to be accompanied by a high level of sales and assistance services: within the company you will find a group of serious professionals at your disposal, able to advise and assist the customer competently and cordially during the design stage, choice of purchase and also in the installation.

In addition to this, there is the completeness of a general catalogue consisting of more than 14,000 finished products, with different variations and types of mixer taps and shower heads for the wash basin, bidet, bath and shower areas; a summary of the selection of catalogues illustrating the many solutions available for the various collections.

 

History

1957. Series of mixer taps for the bathroom and kitchen

Fir Rubinetterie was born, with the acronym Fir standing for Fabbrica Italiana Rubinetterie. Initially production focused on mixer taps for bathrooms and domestic kitchens.

 

 

1960. Special mixer taps

After just a few years, the company is already thinking about diversifying, creating the first special mixer tap items for professional use.

1970. The mixer tap collections

Fir Rubinetterie is the first company in the world to entrust the aesthetic design of a tap to the creativity and tastes of architects and designers: the Monoonda collection is born.

Furthermore, Fir Rubinetterie is one of the first companies in the industry to use new materials such as onyx  for tap handles;  the company also starts offering a wide range of coloured finishes as an alternative to chrome: from black and white to pink and red, yellow and green, sky blue and dark blue.

1980. Bathroom accessories

Keeping up with market needs, the company increases the quantity and quality of its supply for bathrooms. This includes an entirely new product category: bathroom accessories.

 

1990. Thermostatic mixer taps

A new series of mixer taps is added to production: Thermofir, thermostatic mixer taps.

2000. Bathroom collections

The company adds new product categories, with the aim of offering an even more complete product catalogue: ceiling and wall lights, mirrors and heated towel rails. Bathroom collections offering coordinated design were created: Agos, Tilo, Time, Melrose, Kalea, Canterbury, Alison.

2005. Playone

Fir Italia proposes an innovative design concept with Playone: The flat lever extends out over the spout, completely covering the squared body of the tap.

And it’s not just about design. Playone leads to bathroom collections becoming generations, families of elements united by the same theme of design ideas: mixer taps, shower heads and shower bars, bathroom accessories, mirrors, lights and heated towel rails.

With Playone, icon of minimalist square style, the company begins its collaboration with designer Francesco Lucchese of the firm Lucchesedesign.

 

Playone 85 tonic

Playone 85 feng shui

Playone 85 cascade

 

2007. 50th Anniversary + Glamour Style

To celebrate its 50-year history, the company presents a preview of the Glamour Style range: “Glam” ideas that “envision” and “dress” the taps in the Playone and Melrose bathroom collections, with original textures and fascinating prized materials such as SWAROVSKI ELEMENTS crystals. The company’s collaboration with Swarovski begins.

2008. From Fir Rubinetterie to Fir Italia

The company changes its name: Fir Rubinetterie becomes Fir Italia, strengthening the Italian and Made in Italy identity of the brand.

 

2009. Playone Déco

Fir Italia presents Playone Déco, a neoclassic collection of mixer taps for the bathroom, and after thirty years reintroduces the colour white, symbol of purity and brightness that transmits harmony and positivity.

Design Francesco Lucchese

2010. Chromotherapy and PVD treated finishes

Fir Italia proposes an eight-colour Chromotherapy System, integrated with a shower head and ceiling light and functioning independently from the water supply. A waterproof remote control permits you to change or choose the sequence of colours.

At the same time, the company offers two new finishes, Black Coffee and Gold Colour, created with PVD technology (Physical Vapour Deposition) that protects the product from aging and corrosion.

2011. Dynamica

The creation of Dynamica, a collection of maximalist round mixer taps for the bathroom, with full and elliptical contours and an overall impact of sculpted smoothness.

Design Francesco Lucchese

 

2012. A&D and Easy, two ranges for the bathroom

To Fir Bathroom A&D programme, modern and classic "architecture & design" bathroom collections, designed by architects exclusively for the company, Fir Italia introduces Fir Bathroom Easy programme, mixer tap collections for comfortable and practical family bathrooms, made up of products that are characterised by a simple and versatile design, that are easily adapted to the various requirements of furniture.

2013. Synergy

Fir Italia presents Synergy Open 93, Synergy Cover 94 and Synergy Stone 95, three designer mixer tap collections for the bathroom designed by Francesco Lucchese. A project that pays homage to nature and in particular to matter, to the various forms and variations present on our planet. The Synergy collection marks the beginning of the company's collaboration with DuPont: the tap handles and shower heads are made with DuPont ™ Corian®.

2014. My Wellness

In the ambit of wellness and well-being in the shower, the company introduces a new range of multifunctional shower heads, complete with a waterproof remote control that as well as allowing you to manage the eight-colour chromotherapy system, enables you to alternate between the “rain”, “waterfall” and “nebulizer” jets.

 

2015. FirUnico®

Fir Italia presents a preview of FirUnico®, a new universal built-in system, equipped with 5 outlets, 4 of which are dedicated to the shower area and 1 additional is dedicated to the wash basin area, designed and engineered to be compatible with all the wall-mounted built-in shower and wash basin mixer taps, traditional and thermostatic, in all Fir Italia’s collections.

 

2016. Green Total Look

Fir Italia presents a new way of looking at the bathroom at the Salone del Mobile in Milan, proposing mixers and taps for the bathroom and shower solutions, which are safe for both the environment and people. CleoSteel is Fir Italia number one collection in AISI 316L stainless steel, presented as a novelty in 2016 edition of the Salone del Mobile. The interpretation of a cylindrical minimalist design, whose pure and simple shapes are easy to incorporate in bathrooms with different identities.

 

2017. PlaySteel® and LifeSteel®

Fir Italia presents PlaySteel® and LifeSteel®, the new collections of taps and mixers in AISI 316L stainless steel, characterized by a next generation ultra-minimalist design, focusing on even more essential square geometric shapes, taking full advantage of the stainless steel own characteristics.

2018. Obsessive Design Engineering

Fir Italia presents Obsessive Design Engineering new tagline, the payoff that is soul of the brand: the perfectionism and the obsessive approach that is behind the realization of its products.

 

2019. The Outfit

A wide and complete range of finishings, which have in common a high aesthetic value and a high durability. For all taps and mixers. The Outfit new finishings are made by means of a combination of cutting-edge production processes called ASP - Advanced Superfinish Process.

 

Products

• Bathroom taps
  • Wash basin mixers
  • Bidet/WC mixers
  • Bath mixers
  • Shower mixers
  • Thermostatic shower mixers

• Shower mixers and taps
  • Shower heads and body sprays
  • Hand showers and shower sets
  • Shower bars
  • SPA/chromotherapy

• Kitchen taps
  • Single lever mixers
  • Two-handle mixers

• Bathroom accessories
  • Bathroom accessories
  • Bathroom mirrors
  • Towel heating rails

• Spare parts and tap accessories
  • Built-in parts
  • Spare parts
  • Tap accessories