Bluescope

We are BlueScope

Since 1915 the steel industry has been an essential part of Australia and its economy.  BlueScope's heritage traces back to the very beginning.

Today, the future lies in selling innovation, technology and expertise in growth markets.

BlueScope has built a strong foundation for growth, with a diverse portfolio of businesses in some of the fastest growing economies of the world, and a strong balance sheet, which enables strategic flexibility.

Our track record of successful global partnerships enables us to prosper in widely diverse markets.  In India, we have established a joint venture with the highly respected Tata conglomerate, and our joint venture with Nippon Steel - BlueScope Coated Products – is opening exciting new markets and opportunities in Asia.

Equally important are our successful partnerships with our customers.  Many of our customers are Fortune 500 companies, and we can help them realise significant savings in the total cost of their buildings by reducing construction schedules. 

Our global networks are another great BlueScope strength, with more than 100 facilities in 18 countries, employing around 14,000 people serving thousands of customers.  

Our strong partnerships and networks are built on BlueScope's great product brands, such as COLORBOND®, Clean COLORBOND® and ZINCALUME® steels, LYSAGHT® steel building products, and Butler® and Varco Pruden® engineered buildings.

BlueScope’s strategic focus

BlueScope is a global leader in premium branded coated and painted steel products - the third largest manufacturer of painted and coated steel products globally.  We have great strengths in engineered steel buildings in key markets, and are number one in building and construction markets.

We will drive growth in premium branded coated and painted steel markets in Asia Pacific, and build on the strong value proposition we offer customers across the Pacific Rim from Asia, Australia, New Zealand and to the west coast of North America.

In our engineered buildings business we will drive BlueScope Buildings growth.  We have a distinctive capability in engineered buildings and are a market leader in the two largest markets, North America and China.

North Star BlueScope Steel is the best performing steel plant in the US, and one of the best in the world, delivering consistent financial performance and strong returns on invested capital. The business is recognised by customers in the independent Jacobson survey as the leading mini-mill in the US based on quality, service and on-time delivery.

BlueScope is committed to deliver value from steelmaking in Australia and New Zealand by remaining cost competitive and continuing to deliver value through the cycle.

Financial strength is a core pillar of our strategy, and supports value creation for investors. BlueScope’s framework for value creation is based on quality of earnings, returns on invested capital, credible growth plans and the strength of the balance sheet.