Sarena

Sarena Industries commenced business operations in 2001 as a sister concern of Sefam (Pvt) Ltd. and Ali Group of Industries. We are a vertical textiles company specialized in yarn-dyeing, weaving, dyeing, finishing, printing and manufacturing woven, non-denim and denim fabric and apparel.

Our various manufacturing companies form a factory cluster of separately run SBUs operating from within one large, walled compound just outside the city of Lahore, in Pakistan. The arrangement affords all of our companies both the cost efficiency and synergies of a large, integrated factory cluster, and the speed and dynamism of smaller, nimbler companies.

With a large annual production and a wide network of international customer service locations, Sarena services a wide array of markets from casual and fashion wear to institutional products, technical textiles and PPE across the world.

Sarena prides itself on its innovation, reliability, and promise of quality. Our state of the art infrastructure, unique product range, a dedicated, skilled workforce, and numerous international ethical and process accreditations, all align together to deliver a premium quality experience to all of our customers.

This above all is the reason for our progress through the years: We believe that our success will continue to depend heavily on the success of our customers. Accordingly, we stand by them for their R&D requirements, feasibility exercises and after-sale support. Our customers are confident that Sarena will always stand behind its products.

Products Description

One of Sarena’s core values is versatility. We are a vertical textiles entity with expertise in all manners of cotton and cotton-blended fabrics and all parts of the value chain. This verticality aids us in our R&D processes.

We service both the fashion wear and institutional work-wear markets from dedicated finishing and manufacturing units. Our fabrics range from 20g p. sqm (~1.45oz) to 450g p sqm (13.23oz) in different weaves and constructions in both denim and non-denim, and cotton and blended or synthetic products.

Fashion-Wear

We offer an eclectic collection; from yarn dyes in different constructions to digital and rotary printed textures and floral patterns, we offer VAT, Reactive, Aquasol, Pigment and Disperse Dyeing. Our fabrics range from premium blends and luxurious drapes, to super-stretches and beautiful textures on the one end all the way to rigid and purpose-built technical fabrics to the other.

Work-Wear

We offer customized fabrics to meet the most stringent requirements of our customers across a broad spectrum of industry ranging from petro-chemical and oil and gas to automobile, hospitals, hospitality, leasing and so on. We offer specialized products in each of these industries, backed by comprehensive test reports from our fully accredited (ISO17025) in-house laboratory or any third party service provider. Our protective fabrics span a wide variety of functional features. Please check out our range of functional finishes.

Institutional Wear

Sarena produces a host of products for the defense industry. They include high-performing, technical apparel, accessories (such as duffel bags, sleeping bags and winter gear) and intermediate products. 

Product R&D

Our in-house R&D cell comprises the best engineers from technical universities across Pakistan. We scout talent regularly amongst top-tier local institutions and engage heavily in training and development. Our technical team engages in active research on new material, process efficiency and selection of dyes and chemicals. They also aid marketing in product design and development on behalf of our customers.

Our in-house design studio is separate and comprises textiles designers and graphics experts from all over Pakistan. They are engaged in designing our print collections all year round.

Sarena engages several free-lance as well as corporate design houses internationally, mainly in Europe, for regular collections through the year.