Brand Information

ABOUT CAT

Cat is the flagship brand in the Caterpillar portfolio and one of the most valuable brands in the world. Cat machines and engines are widely recognized as premium products and known for superior quality and reliability. Globally, the Cat logo has become an icon, often worn as a badge symbolizing hard work, grit and a get-it-done attitude. 

 

PRODUCT OFFERINGS

The Cat product portfolio is the most extensive in the industry, with products ranging from utility vehicles (UTVs) to marine engines to the 1000 tonne Cat 6090 mining excavator.  The portfolio also includes technology products, and a broad array of services such as rental and finance. 

Primary industries served include construction, mining, power generation, marine, oil and gas, forestry, landscaping, agriculture, paving, waste, and quarry. Whether you’re building a flower bed or a skyscraper, or just need some comfortable work boots, there’s Cat product that will help you get the job done.

WHY CAT

Quality and confidence. Cat products are engineered to perform and designed to last.  When you buy a Cat product, you’re not just getting a superior machine – you're getting support from the largest, most experienced dealer network in the world. As one customer put it, “the Cat dealer will move heaven and earth for us” and that’s not much of an exaggeration. So why choose Cat? Because you have a job to do, and we’ve got the people and products to help you get it done.

CATERPILLAR WORLDWIDE

GENUINE ENABLER OF SUSTAINABLE WORLD PROGRESS AND OPPORTUNITY, DEFINED BY THE BRAND ATTRIBUTES OF GLOBAL LEADERSHIP, INNOVATION AND SUSTAINABILITY.

DISCOVER ALL THE ADVANTAGES OF CATERPILLAR

Industry leading performance is what makes Caterpillar the preferred brand for professionals across industries. But while superior quality is easy to see, it's over time and throughout your ownership experience that the superior value of Caterpillar really becomes clear.

GREATER PRODUCTIVITY, LOWER OPERATING COSTS

Cat® equipment is reliable, fuel efficient and economical to run. Greater productivity and lower operating costs results in higher profits.

HIGHER TRADE-IN AND RESALE VALUE

Cat machines retain their value and are in high demand. You get more when you sell, which lowers your overall cost of ownership.

GLOBAL DEALER NETWORK

Every Cat machine is backed by our Global Dealer Network, long-recognized as the best in the world for parts, service and equipment.

COMPREHENSIVE RESOURCES AND SUPPORT

You expect more from the industry leader, and Caterpillar sets the standard with comprehensive programs to improve jobsite safety, train your employeesmanage maintenance, and help you grow your business.

FLEXIBLE FINANCING AND INSURANCE PROGRAMS

In addition to a variety of financing options for machines, Caterpillar also offers extended warranties and competitive insurance programs to protect your investment.

PUT THE POWER OF CAT TO WORK FOR YOU

Experience the difference of Caterpillar for yourself. Your local Cat Dealer has everything you need to get any job done.

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