Samsung

Our story begins in 1969, when Samsung was born with the ambition to help
people achieve the impossible.
After over 50 years, we're still innovating, creating technology that breaks
down old and new barriers, and helping people to do what they can't. We
continue to be driven by our purpose, so we put people and what they care
about at the center of everything we create.

We live by the values that drive us

Our values are at the heart of everything we do. We follow five key principles that embody our commitment to people, excellence, change, integrity, and co-prosperity. We focus on these principles to continue growing, innovating, and challenging the status quo to turn our values into action every day.

Human experiences

We put people first, at the center of everything we do.

Progressive innovation

We continually find new ways to improve the way people live by creating inventive products and services.

Defiant optimism

We challenge ourselves and the status quo to change the world.

Integrity & transparency

We always aim to do the right thing by being open and honest with our customers and ecosystem of partners.

Social betterment

We believe that everyone should benefit from technology. It should be accessible, sustainable and used for good.

Our mission
& values

Our promise to perform responsibly
as a leading, global company.

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies In the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

Our mission & approach

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

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The values that define Samsung's spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

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Five Samsung business principles

In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.