Grohe

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of the brand. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.

GROHE CORPORATE CENTER AND GROHE DESIGN STUDIO

The GROHE Corporate Center and the GROHE Design Studio are situated in the heart of Düsseldorf, the state capital of North Rhine-Westphalia and one of Germany’s centres of the fashion and design sectors. Being active in over 130 countries, the company benefits from good access to an international infrastructure at its new location. GROHE believes in the principle of short lines of communication externally as well as internally. The transparency and openness of the new Corporate Center, which was designed by Richard Meier, encourages interaction between employees and communication with market partners. This is also reflected in the new GROHE Store, a cutting-edge showroom and dedicated communication centre.

PRODUCTION PLANTS

GROHE operates five production sites. With three production sites, Germany is the location for innovation, design and development.

BRAND VALUES

"PURE FREUDE AN WASSER"

Life-giving, universal, joyful – water itself is the source of inspiration for the whole of our distinctive product portfolio. Each of these products is always based on our four core values: Quality, Technology, Design and Sustainability. Balancing these in everything we do, allows us to deliver unrivalled water enjoyment to our customers.

QUALITY

GERMAN PERFECTIONISM INSPIRES ULTIMATE CUSTOMER CONFIDENCE.

We strive for an excellence that goes way beyond the surface of our products. In fact, from design to production and customer service we aim for nothing less than perfection at every stage. Our history of great German engineering, rigorous internal tests and numerous external certification processes are what gives our customers complete confidence in a name they can trust.

TECHNOLOGY

MASTERING WATER THROUGH TECHNOLOGY.

In our relentless search for technological innovation we work to integrate the latest digital advances, creating smart solutions that enhance our customers’ enjoyment of water. Our in-house experts harness the power of water to enhance the experience of our customers every day – the moment of truth, for our products and brand.

DESIGN

SIGNATURE ELEMENTS STYLED TO PERFECTION.

An empathetic and intuitive design language offers us the opportunity to create products that feel as if they were designed just for you. This unique GROHE DNA that is both ergonomic and visually distinctive has earned us numerous design awards: world class references are testimony to our world-wide recognition.

SUSTAINABILITY

ENSURING WATER ENJOYMENT FOR GENERATIONS TO COME.

Water is as essential as the air that we breathe, one more reason why we are so passionate about it. To be able to offer “Pure Freude an Wasser”, not just to today’s consumer but for generations to come, we offer sustainable product solutions like GROHE Blue, GROHE EcoJoy, and GROHE SilkMove ES, and we demonstrate through our Sustainability Report and Sus tainability accolades that we have made a serious corporate commitment to protecting the planet.