Alessa Advanced Projects Co.

Company Info

Company Information

The Alessa group was founded by Hamad Abdullah Alessa in 1935. Today Alessa group is known as the Alessa Industries Company (AIC). Alessa is an integrated group in the business. It include distributing appliances, electronics and manufacturing refrigerators, freezers, air conditioners and air handling units, as well as contracting and installation of personnel and commercial air conditioners and air handling units. The international department in Alessa supplies the Middle East and Africa markets with a full range of air conditioners and other products, such as chest freezers, refrigerators. AIC has exclusive brand distributorships and manufacturing brand under licence, marketing, service divisions and R&D.

Currently AIC includes 2 Strategic Business Units; a trading Company, Hamad A. Alessa & Sons Co. (HAASCO), and a manufacturing complex, Alessa for Refrigeration and Air Conditioning Co. (ARAC). At the corporate level, apart from these BUs, AIC has a corporate office that includes Support Divisions of Finance, Administration & HR, IT, and performance management office.

Vision
“Comfortable living inside buildings”

Mission
“Providing premier benefits to our stakeholders and community through products and services that deliver value for comfortable living”

Values
Empowerment
Ethics
Value to stakeholder
Teamwork with our partners
Quality in everything we do
Commitment

Overview
Efficiency: Achieve international and local benchmarks in efficiency
Competitive Price : Maintain premium positioning for the international brands; occupy value position for local brands through media spends and better product mix
Brands and products: Expand and focus on increasing the offerings
Quality: Focus on product and service quality to achieve satisfaction
Customer Satisfaction: Customer feedback is important and identifies areas of focus